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Century Cellars is Singapore’s fastest growing wholesale supplier of multi-product liquor. We are a family owned business whose mission is to provide our customers with direct access to the widest range of alcohol at the cheapest possible price.

For years, we believe Singapore has suffered from a lack of choice, poor access, and importantly, unreasonably high prices. We believe in delivering value to our customers by disintermediating traditional wholesalers through a direct to market, easy to access omni-channel retail experience.

 

About the Founder

Bala Natarajan is an Australian and the founder  Managing Director of the company. He comes with extensive business experience in international trading of commodities, multiple hotels and F&B outlets ownership in Australia and properties.

His vision is to build the best value for money one stop shop liquor retail chain with the widest range of products from worldwide origins  and also distribute  good value for money liquor brands for wholesale and On trade in Singapore and surrounds.

His guiding business philosophy is "Customer should not have to pay a lot to buy a good product" and is being practised rigorously in the business.

 

Why buy from us?

We are a one stop shop. Frustrated with wine shops that’s don’t stock beer or spirits? At Century Cellars, you will find the largest liquor range in Singapore all under the one roof. With over 1,200 different items – local, imported, old and rare – we stock the widest variety of beers, wine and spirits on the island.

Our massive buying power enables us to cut out the middle men and pass the savings directly to our customers. You can be confident that we provide rock-bottom prices because we constantly monitor our competitor’s pricing to ensure we offer the best value possible.

Free delivery on all orders over $200.

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