Sign in/Register
  0 item(s)  (S$0.00)
Century Cellars is Singapore’s fastest growing wholesale supplier of multi-product liquor. We are a family owned business whose mission is to provide our customers with direct access to the widest range of alcohol at the cheapest possible price.
For years, we believe Singapore has suffered from a lack of choice, poor access, and importantly, unreasonably high prices. We believe in delivering value to our customers by disintermediating traditional wholesalers through a direct to market, easy to access omni-channel retail experience.




Bala Natarajan

Managing Director

Bala Natarajan is an Australian and  the founder  Managing Director of the company. He comes with extensive business experience in international trading of commodities, multiple hotels and F&B outlets ownership in Australia and properties .

His vision is to build the  best value for money one stop shop liquor retail chain with the widest range of products from worldwide origins  and also distribute  good value for money liquor brands for wholesale and On trade in Singapore and surrounds.

His guiding business philosophy is "Customer should not have to pay a lot to buy a good product" and is being practised rigorously in the business.