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Century Cellars is Singapore’s fastest growing wholesale supplier of multi-product liquor. We are a family owned business whose mission is to provide our customers with direct access to the widest range of alcohol at the cheapest possible price.
For years, we believe Singapore has suffered from a lack of choice, poor access, and importantly, unreasonably high prices. We believe in delivering value to our customers by disintermediating traditional wholesalers through a direct to market, easy to access omni-channel retail experience.


The Team


Bala Natarajan

Managing Director

Bala Natarajan is an Australian and  the founder  Managing Director of the company. He comes with extensive business experience in international trading of commodities, multiple hotels and F&B outlets ownership in Australia and properties .

His vision is to build the  best value for money one stop shop liquor retail chain with the widest range of products from worldwide origins  and also distribute  good value for money liquor brands for wholesale and On trade in Singapore and surrounds.

His guiding business philosophy is "Customer should not have to pay a lot to buy a good product" and is being practised rigorously in the business.


Chua Xin Tong

Assistant Sales Manager

Found my calling at the age of 18 and not look back ever since. Love the complexity of wine, the maturity of whiskey.

Strong believer of the term ‘good value for money!’



Assistant Retail Manager

Azrin has a wealth of food and beverage experience and there he became passionate about learning the world of wines, spirits, beers etc. 

With his knowledge; he is sharing it with his customers especially many who are in need of good advice for their indulgence.



Customer Service Executive

Sahidah has always enjoyed meeting people; what makes her day is when she sees her customers leave the store with a happy smile. 

She is a true-blue customer service lady  dedicated to serve with excellence and beyond the call of duty.





Frustrated with wine shops that’s don’t stock beer or spirits? At Century Cellars, you will find the largest liquor range in Singapore all under the one roof. With over 1,200 different items – local, imported, old and rare – we stock the widest variety of beers, wine and spirits on the island.

Reasonable Price and in most cases cheaper than others

Century Cellars is Singapore’s fastest growing wholesale supplier of multi-product liquor. Our massive buying power enables us to cut out the middle men and pass the savings directly to our customers. You can be confident that we provide rock-bottom prices because we constantly monitor our competitor’s pricing to ensure we offer the best value possible.

FREE delivery

For orders above $S200.00 delivery is free. We employ the fastest and more reliable couriers to get your order to you as quickly as possible. Our central warehouse processes orders between 9am-9pm, Monday to Friday

“Click & Collect”

In the area? Then beat the rush and use our “Click & Collect” Service. Simply shop online and pick up your order from out store in as little as 2 hours

Century Cellers